Copenhagen weather is always unpredictable
The weather in Copenhagen is always unpredictable, so I start preparing for Fashion Week several weeks in advance. First, I choose the outfits, find and order missing items, create an event schedule, and figure out which look will suit which event. Last August, I was running around Copenhagen buying extra socks and a scarf to stay warm, but this August, I could have easily sunbathed. Sunny weather is always nice, of course, and everything would have been fine, but my outfits consisted mainly of cardigans, jackets, and… coats.
Copenhagen street style is very organic
I love that the style of Copenhagen residents looks very organic. It doesn’t appear overdone or forced, and no one tries to look too prestigious or serious. On the contrary, unusual combinations, lots of vintage, grunge, and eclectic color schemes make the city one big colorful salad. Everyday style is adapted for cycling, as literally everyone uses a bike. Even I had to use a bike once to get from one show to another.
Opera, sport, location!
For me, Copenhagen Fashion Week started with the Opéra Sport show in an insanely beautiful location on the waterfront, right next to the opera house. The collection was inspired by the Exillion Garden – its nature and architecture – and was translated into the brand’s aesthetic.
Walk with your eyes open
I like to use public transport or walk between events. Usually, during the journey, I find a couple of new showrooms along the way, and this is a great opportunity for me to get acquainted with new small local brands outside of Fashion Week’s official schedule.
Don’t forget the presentations
In addition to the shows, Fashion Week hosts many presentations, which are also a great opportunity to get to know small local brands. For example, I was invited to an event at Migliorini Venue vol. 9, which showcased not only Danish but also other Scandinavian, French, and Austrian brands. There, I learned about brands like Souliers Martinez and Published By. These are brands I will definitely continue to work with as a personal stylist.
You need to look closer!
Copenhagen Fashion Week differs from others in that they use innovative materials and techniques for working with fabrics and set goals for sustainable development. That’s why I was very impressed by the STAM brand presentation, where traditional materials formed the basis of the collection but were reinterpreted with a new weaving technique developed by designer Sarah Brunnhuber. It looks incredibly complex, but the clothes remain wearable, authentic, and have an ethnic flair. You can admire the collection from afar, but you only fully immerse yourself when you go behind the scenes. After the presentation, I managed to listen to Sarah Brunnhuber talk about creating the collection, go backstage and see the preparation process, mood boards, and even touch and examine the clothes. This is why I love presentations – the opportunity to talk to the designer and see the clothes up close.
Leave some room for piece and quiet
In the evening, after a busy day of attending three shows and three presentations, meeting brand representatives, guests, taking photos, and constantly being on the move, I want to have dinner in peace and quiet. For this, I have a few favorite places that I visit every time I’m in the city – Cantina, Bæst, Mirabelle, Apollo Bar, or I simply grab a pita with falafel at Garbanzo (I like to think it’s my secret place).
It’s all about the concept
I really like that in Copenhagen, brands pay attention not only to the clothes and collections themselves but also conceptually design presentations – choosing new locations, themes, and snacks that create a lasting impression at the event.
That little piece of Østerbro…
The Baum und Pferdgarten show took place on a football field, surrounded by beautiful buildings in the Østerbro district. The venue perfectly matched the idea of the collection and looked as harmonious as possible – the brand combined elements of office style with the dynamics of sportswear. And the bags in the shape of a ball seemed like a great alternative to the “pigeon bag” from JW Anderson. Now I definitely want one, along with a T-shirt saying “Østerbro”!
Copenhagen is my great love
I truly love how Copenhagen buzzes during fashion week – the entire fashion community comes together, and you can see some absolutely crazy outfits. Even though I work with clothes every day, I cannot help but be amazed at how guests come up with all these bright and extravagant combinations. Every time I go through CPHFW street style photo reports, I save what impresses me the most. As a rule, I always pay more attention to the “real” looks that are not too theatrical but have their own twist. Copenhagen is my great love! It’s real, stylish, positive, and unafraid of change – and that makes it truly a modern fashion capital.
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All photos are courtesy of Katerina Chekan.
„Riia moenädalal seni kõige mahukama kollektsiooni esitlemine oli võimas kogemus ning pinget ja ootamatusi ühes positiivse energiaga jagus hommikutundidest õhtuni välja,” jagas Hannes Rüütel Portailile värskeid emotsioone. „Senine publiku tagasiside kinnitab, et suutsime stilist Kristin Liiase ja animaator Sander Joonega anda edasi tervikliku emotsiooni kevadisest kergusest, mängulisusest ja magusast suveootusest.”
14.–18. aprillini toimunud Riga Fashion Weekil jõudis lavale 26 Hannes Rüüteli loodud komplekti – seni tema mahukaim moenädalal esitletud tervik. Kollektsioon sidus brändile omase tugevama, tumedama ja vormikindlama poole kergema ning suvisema meeleoluga: jäigemad materjalid ja selged lõiked kohtusid romantilisemate detailide, kirsimotiivide, lipsukeste ja peente satsidega. Just selle pehmema liini kaudu astus lavale ka brändi esimene ametlik naistekollektsioon, ehkki HANNES RÜÜTELi looming on ka varem kandnud selget unisex-hoiakut. Nagu disaineri varasemate suuremate ülesastumiste puhul, aitas kollektsiooni lavakeelt vormida stilist Kristin Liias, kelle käekiri toetas terviku omapära ja tunnetust.
Vaata galeriist backstage-fotosid viimastest hetkedest enne, kui HANNES RÜÜTELi uus kollektsioon Riga Fashion Weeki lavale jõudis!
Loe ka Hannese intervjuud, mille ta Portailile vahetult enne Riia moenädalat andis, siit!
Uus kollektsioon lähtub brändile omasest aeglase moe mõtteviisist ning on loodud suvisteks tähtpäevadeks ja erilisteks hetkedeks. Fookuses on ainueksemplaridena valminud villased jakid, pikad voogavad kleidid ja šikid pükskostüümid – rõivad, mis on mõeldud kandjale, kes hindab kvaliteeti, ajatust ja teadlikku valikut.
Karin Raski sõnul pärineb kollektsiooni inspiratsioon suvistest sündmustest, olgu selleks sünnipäev, pidulik kokkusaamine või lihtsalt üks soe suveõhtu. Lõiked ja detailid rõhutavad naiselikku voolavust ning mugavust, jäädes samal ajal truuks kandja isikupärale. Värvigammas kohtuvad moemärgile omased pehmed pastelltoonid, millele lisavad sel hooajal aktsenti maasikapunane ja suvise taeva sinine.
Brändi väärtustele kohaselt on kollektsioon valminud jätkusuutlikke põhimõtteid järgides. Disainer kasutab hoolikalt valitud kangajääke ja orgaanilisi materjale, lähtudes nii zero waste’i mõtteviisist kui ka ringmajanduse põhimõtetest. Kõik esemed valmivad Tallinnas Kalamajas kogenud rätsepate käe all ainueksemplari või väga väikesearvulise seeriana.
Kollektsioon jõuab pärast esitlust müügile moemärgi Karin Rask stuudios Telliskivi Loomelinnakus. Lisaks leiab brändi loomingut Levi poest Solarise keskuses ja Amee poest Rakveres.
