Charli XCX is the new face of Acne Studios

Acne Studios unveils its latest campaign, starring the ever-daring Charli XCX. Captured by American artist Talia Chetrit, the campaign offers a playful glimpse into the artist’s vibrant world.

Frequent Acne Studios collaborator Talia Chetrit photographed Charli in Los Angeles, in a series of candid portraits. In the series Charli wears a series of iconic Acne Studios products such as the coated iridescent and painted trompe-l’oeil denim styles from the new SS25 collection, as well as new season accessories, including the Multipocket and Bowlina bag, imbuing them with her typically confident style and uncompromising attitude.

Why Charli XCX? Let’s not forget, Acne Studios also dressed Charli in custom Acne Studios outfits for her “Sweat” tour with Troye Sivan, as well as throughout her promotional tour for her new album and remix album.

“I’ve been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I’ve been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with the Acne Studios team,” says Charli XCX.

“We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries,” says Jonny Johansson, Creative Director of Acne Studios. “What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that’s exciting. Her ability to bring a new perspective and push boundaries in an authentic way is something she does very naturally, which is precisely why she feels so aligned with what we do at Acne Studios.”

The SS25 coated denim and trompe-l’oeil collection as well as SS25 ready-to-wear, bags and accessories are available in Acne Studios stores worldwide and at acnestudios.com.

Esmapilgul minimalistlik ja vaoshoitud ARKET on bränd, mille olemus avaneb aeglaselt – nagu tühi leht, mis alles ootab mõtet või ideed. Ja see pole juhuslik. ARKETi nimi tähendab rootsi keeles … paberilehte, sümboliseerides potentsiaali, loovust ja algust.

Sama põhimõte peegeldub ka brändi ARKET visuaalses keeles ja keskkondades – sarnaselt kunstimaailmast tuntud „valge kuubi“ kontseptsioonile, kus fookus on sisul, mitte raamistikul. Üleliigne on taandatud, et sisu saaks esile tõusta.

Ka ARKETi logo on teadlikult lihtne. Tegelikult ei ole see klassikalises mõttes logo, vaid lihtsalt brändi nimi suurtähtedes. Must tekst valgel taustal on arhetüüpne lihtsuse väljendus, kus tähelepanu on suunatud kompositsioonile ja selgusele. Brändi enda kirjatüüp ARKET Sans, mis loodi 2015. aastal koostöös Islandi-Taani disainiduoga Or Type, on välja töötatud eelkõige funktsionaalsust silmas pidades – et toode ja sisu oleksid alati esikohal, mitte bränd ise.

ARKETi identiteet peegeldab selgelt brändi põhiväärtusi: lihtsus, funktsionaalsus ja pikaealisus. See ei püüa olla vali ega pealetükkiv, vaid pakub rahulikku vastukaalu visuaalsele mürale ja kiirmoele. Nagu tühi paberileht, kannab ka ARKET endas ajatut ideed – ruumi teadlikeks valikuteks ja kestvaks disainiks.